Brand · Logos & Wordmarks
Six logo variants. Use the right one.
The Aqua logo is the wave/ripple icon plus the "Aqua" serif wordmark. Eight color variants — each
designed for a specific background. Click any to download. Click anywhere on the preview to copy
the inline SVG.
01
Anatomy
Wave + wordmark + ™
The full lockup is a wave/ripple circle on the left and the "Aqua" wordmark in serif on the right, ending with a ™ mark.
- Wave: 9 staggered horizontal ripple lines forming a 162px circle
- Wordmark: custom serif "Aqua" letterforms, italic-feeling but upright
- Trademark: ™ mark at top-right
- Aspect ratio:
750 × 176 at native, scales to any size
- Minimum clear space: equal to the height of the wave icon on all sides
02
Color variants
click any to copy SVG · download buttons below each
03
Web — nav & footer
used on investwithaqua.com
Nav · light bg
Compact horizontal lockup. Linen / paper backgrounds. Used in floating top-bar nav.
Footer · dark bg
Vertical lockup with wave on top. Dark sections, footers. Pairs with sepia photography.
04
Rules
Do
- Use Tamarind on Linen as the default
- Use Linen / Alabaster on Tamarind or Woodsmoke for inverted contexts
- Maintain clear-space equal to wave height on all sides
- Use SVG wherever possible; PNG only when SVG isn't supported
- Use the Hawkes Blue variant as a watermark on Hawkes Blue sections
Don't
- Recreate the logo in CSS or text — always use the actual files
- Use Tamarind on dark backgrounds (it disappears)
- Stretch, skew, or rotate the lockup
- Place over busy backgrounds without enough contrast
- Pair Blaze Orange variant with red or orange backgrounds