Every asset, deck, and tool we ship — in one place.

The closer's toolkit. Forkable starting points for firm-specific decks, ROI tools, comparison sheets, and tailored mock dashboards used as leave-behinds. One fork per active deal.

Live decks shipped via the aqua-deck-shipper pipeline. Each one auto-deploys at decks.investwithaqua.com/[slug] in 30 seconds.

Annotated firm profiles, buying-committee maps, and deal-risk timelines — the things you actually reach for before a call. One scrollable page per active deal beats a Notion doc nobody reads.

The lookup-and-go layer. Negotiation bands, objection cards, and win/loss patterns — semi-structured, filterable, optimized for "I'm on a call right now and need this in 8 seconds."

Live, refreshable views of the business. HubSpot-fed dashboards, weekly status pages with charts, and structured retros — all the stuff David and leadership want without opening five different tools.

Live state of every campaign, sequence, and signal. The "what's the outbound machine doing right now" view — sequences running, deliverability health, persona × channel performance.

Throwaway interactive tools — the "custom editor" pattern. Things you'd otherwise hack together in a spreadsheet, but better: ICP tuners, triage boards, sequence editors with deliverability warnings.

Ship-and-archive viral assets. Each one solves one specific buyer pain, generates a personalized output the buyer takes with them, and lands them softly in the funnel. Each drop's page opens with a briefing — who it's for, the hook, and the funnel destination.

Long-lived public properties that live at their own domain. The library is the index that tracks them — what they're for, how they're maintained, what they feed back into the pipeline.

The recurring content stream — RIC Universe registry, the per-fund tear-card design, the archive of cards we've shipped, and the newsletter playbook. Inventory grows every time we ship a new fund card.

Visual assets for the social/LinkedIn cadence — post image library, the social-proof graphic template, and the LinkedIn best-practices reference. Post copy and scheduling live in Ordinal, not here.

The visual building blocks the team pulls from. Logos & wordmarks, the reference video library used on the website, and the motion graphics that animate each section. Designers and marketers should reach for these before generating anything new.

The Lego layer. Brand tokens, chart primitives, layout primitives, and the data-viz gallery — the kit that composes into everything else. Pair with the Elements & Patterns section below. Update once, propagate everywhere.

Twenty reusable HTML scaffolds. Sales motion (process flowchart, roadmap, self-assessment, Fund Factory comparator, architecture map). Education + demos (feature explainer, interactive concept, SVG figures, clickable-flow template, AIX advisor demo, DST Marketplace demo — the last two reconstructed from real demo recordings). Decision tools (options comparator, triage, prompt tuner, annotated review). Reports (weekly status, lifecycle timeline, component variants, lightning deck). Brand & motion (animation sandbox). Fork-and-ship, Aqua-applied.